Sr. Director, Brand Strategy
Unknown Company
Job Description
<strong>About GitHub</strong><br><br>GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot.<br> <br><strong>Locations</strong><br><br>In this role you can work from Remote, United States<br> <br><strong>Overview</strong><br><br><div><div><p style="margin: 0px;"><span data-ccp-parastyle="First Paragraph" data-ccp-parastyle-defn="{"ObjectId":"276295ed-5df2-5456-988c-5fdbab071054|1","ClassId":1073872969,"Properties":[335559740,"240",201341983,"0",335559739,"180",201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"Arial",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos,Arial",268442635,"24",335559738,"180",469775450,"First Paragraph",201340122,"2",134234082,"true",134233614,"true",469778129,"FirstParagraph",335572020,"1",469775498,"Body Text",469778324,"Body Text"]}">GitHub is the home for all developers and the platform where the world builds software. As AI reshapes how software is imagined, created, secured, and scaled, GitHub and Microsoft have a unique opportunity and responsibility to define what the future of software development means for developers, enterprises, partners, and the broader technology ecosystem.</span><span data-ccp-props="{"201341983":0,"335559738":180,"335559739":180,"335559740":240}"> </span></p><p style="margin: 0px;"> </p></div><div><p style="margin: 0px;"><span data-contrast="auto"><span data-ccp-parastyle="Body Text">We are looking for a Sr. Director of Brand Strategy to lead the </span><span data-ccp-parastyle="Body Text">strateg</span><span data-ccp-parastyle="Body Text"> for Microsoft’s developer platform across content, </span><span data-ccp-parastyle="Body Text">narrative</span><span data-ccp-parastyle="Body Text"> and production systems. This leader will help define how we show up to developers across GitHub, Copilot, Azure, Foundry, VS Code, Visual Studio, </span><span data-ccp-parastyle="Body Text">CoreAI</span><span data-ccp-parastyle="Body Text">, and the broader developer ecosystem.</span></span><span data-ccp-props="{"201341983":0,"335559738":180,"335559739":180,"335559740":240}"> </span></p><p style="margin: 0px;"> </p></div><div><p style="margin: 0px;"><span data-ccp-parastyle="Body Text">The role is accountable for turning complex product innovation into clear, developer-authentic stories and distinctive creative work. The right leader will connect brand strategy, launch storytelling, customer insights, technical craft, communications, and editorial content into one coherent engine.</span><span data-ccp-props="{"201341983":0,"335559738":180,"335559739":180,"335559740":240}"> </span></p><p style="margin: 0px;"> </p></div><div><p style="margin: 0px;"><span data-contrast="auto"><span data-ccp-parastyle="Body Text">This is a hands-on leadership role for someone who can make strategy tangible. Success requires two strengths at once: the creative taste to know what great looks like and the operating rigor to make </span><span data-ccp-parastyle="Body Text">great work</span><span data-ccp-parastyle="Body Text"> repeatable. This leader will stay close to the work by improving briefs, sharpening ideas, guiding production, leading critique, and making the creative decisions required for major moments to land.</span></span></p></div><p style="margin: 0px;"> </p></div><div><div><p style="margin: 0px;"><span data-ccp-parastyle="First Paragraph" data-ccp-parastyle-defn="{"ObjectId":"276295ed-5df2-5456-988c-5fdbab071054|1","ClassId":1073872969,"Properties":[335559740,"240",201341983,"0",335559739,"180",201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"Arial",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos,Arial",268442635,"24",335559738,"180",469775450,"First Paragraph",201340122,"2",134234082,"true",134233614,"true",469778129,"FirstParagraph",335572020,"1",469775498,"Body Text",469778324,"Body Text"]}">This leader will help build a modern Brand and Content Production Studio that can:</span><span data-ccp-props="{"201341983":0,"335559738":180,"335559739":180,"335559740":240}"> </span></p></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="0" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact" data-ccp-parastyle-defn="{"ObjectId":"eafb41c0-47a4-52dc-ac6b-3b5a7536b560|1","ClassId":1073872969,"Properties":[335559740,"240",201341983,"0",335559739,"36",201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"Arial",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos,Arial",268442635,"24",335559738,"36",469775450,"Compact",201340122,"2",134234082,"true",134233614,"true",469778129,"Compact",335572020,"1",469778324,"Body Text"]}">Define and evolve a durable developer platform narrative.</span></p></li><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="0" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Raise the quality, distinctiveness, and consistency of developer-facing creative expression.</span></p></li><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="0" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Build a tiered launch content system that matches creative investment to product and audience impact.</span></p></li><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="0" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Create reusable editorial, social, motion, demo, customer-evidence, and executive storytelling systems.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="0" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Connect awareness, proof, product activation, adoption, retention, and advocacy through measurable content paths.</span></p></li><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="0" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Use AI-enabled workflows to increase production capacity while preserving craft, judgment, and technical credibility.</span></p></li></ul></div></div> <br><strong>Responsibilities</strong><br><br><div><div><div><p style="margin: 0px;"><strong><span data-ccp-parastyle="heading 3">Brand, narrative, and platform strategy</span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":160,"335559739":80,"335559740":240}"> </span></strong></p></div></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact" data-ccp-parastyle-defn="{"ObjectId":"eafb41c0-47a4-52dc-ac6b-3b5a7536b560|1","ClassId":1073872969,"Properties":[335559740,"240",201341983,"0",335559739,"36",201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"Arial",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos,Arial",268442635,"24",335559738,"36",469775450,"Compact",201340122,"2",134234082,"true",134233614,"true",469778129,"Compact",335572020,"1",469778324,"Body Text"]}">Define and evolve the brand and narrative strategy for developer-facing work across GitHub and the Microsoft developer platform.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><p style="margin: 0px;"><span data-contrast="auto"><span data-ccp-parastyle="Compact">Translate company strategy, product vision, audience insight, market position, and </span><span data-ccp-parastyle="Compact">our cultural</span><span data-ccp-parastyle="Compact"> DNA into clear creative direction.</span></span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Build narrative and messaging systems that connect product truth, developer needs, customer evidence, technical proof, and business outcomes.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="9" data-aria-level="1"><p style="margin: 0px;"><span data-contrast="auto"><span data-ccp-parastyle="Compact">Ensure launches, campaigns, demos, customer stories, web, social, editorial content, field assets, and executive moments </span><span data-ccp-parastyle="Compact">reinforce</span><span data-ccp-parastyle="Compact"> a coherent platform story.</span></span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div></div><div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="10" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Protect the distinctiveness and developer authenticity of GitHub while helping Microsoft present a more connected developer experience.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="11" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Partner closely with product and engineering leaders to ensure narratives are technically credible and grounded in real developer value.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><p role="heading" style="margin: 0px;" aria-level="3"><strong><span data-ccp-parastyle="heading 3">Creative expression and content leadership</span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":160,"335559739":80,"335559740":240}"> </span></strong></p></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="12" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Set and continually raise the creative bar for developer-facing storytelling, writing, editing, motion, video, demos, social, web, and executive content.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="13" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Lead priority programs from early strategy and briefing through concept development, production, distribution, and performance review.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="14" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Directly shape briefs, narratives, concepts, critiques, production plans, and major deliverables.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="15" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Champion creative work that is clear, human, technically astute, and authentic to developer audiences.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="16" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Build standards, examples, and critique rhythms that make quality visible and repeatable without making the work formulaic.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="17" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Balance strong internal creative ownership with selective use of agencies, vendors, and production partners.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><p role="heading" style="margin: 0px;" aria-level="3"><strong><span data-ccp-parastyle="heading 3">Content production and launch systems</span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":160,"335559739":80,"335559740":240}"> </span></strong></p></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="18" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Own the content strategy and production model for priority launches and major developer moments.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="19" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Define launch tiers and content bills of materials based on audience opportunity, business importance, product readiness, narrative value, and intended behavior change.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="20" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Build intake, planning, prioritization, resourcing, review, and measurement mechanisms that reduce reactive production and clarify what gets made.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="21" data-aria-level="1"><p style="margin: 0px;"><span data-contrast="auto"><span data-ccp-parastyle="Compact">Connect </span><span data-ccp-parastyle="Compact">launch</span><span data-ccp-parastyle="Compact"> narratives across product pages, docs, blogs, social, demos, video, executive communications, customer evidence, and field-ready assets.</span></span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="22" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Clarify roles, decision rights, quality standards, and partner expectations so teams can move faster without sacrificing craft.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="23" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Reserve premium creative attention for the moments where stronger work can materially improve reach, understanding, adoption, or brand meaning.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><p role="heading" style="margin: 0px;" aria-level="3"><strong><span data-ccp-parastyle="heading 3">Customer evidence, demos, and activation</span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":160,"335559739":80,"335559740":240}"> </span></strong></p></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="24" data-aria-level="1"><p style="margin: 0px;"><span data-contrast="auto"><span data-ccp-parastyle="Compact">Build </span><span data-ccp-parastyle="Compact">a repeatable</span><span data-ccp-parastyle="Compact"> customer-evidence and proof storytelling capability with predictable sourcing, capture, approvals, distribution, and reuse.</span></span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="25" data-aria-level="1"><p style="margin: 0px;"><span data-contrast="auto"><span data-ccp-parastyle="Compact">Shape customer stories that </span><span data-ccp-parastyle="Compact">demonstrate</span><span data-ccp-parastyle="Compact"> real product usage, developer impact, and business outcomes.</span></span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="26" data-aria-level="1"><p style="margin: 0px;"><span data-contrast="auto"><span data-ccp-parastyle="Compact">Partner with product, engineering, field, customer success, communications, and marketing to </span><span data-ccp-parastyle="Compact">identify</span><span data-ccp-parastyle="Compact"> proof points early enough to influence launch narratives.</span></span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div></div><div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="27" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Develop demo and executive storytelling frameworks that communicate strategic value and workflow change, not only feature capability.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="28" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Ensure priority content experiences give developers clear paths to learn, try, use, and deepen adoption of products.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="29" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Define success before production begins and build post-launch learning loops that improve future briefs, narratives, asset mixes, and creative investment.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><p role="heading" style="margin: 0px;" aria-level="3"><strong><span data-ccp-parastyle="heading 3">AI-enabled content operations</span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":160,"335559739":80,"335559740":240}"> </span></strong></p></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="30" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Build AI-enabled workflows for research, planning, brief development, creation, adaptation, review, localization, reuse, quality assurance, and measurement.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="31" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Use automation and GitHub-native workflows to increase production capacity and reduce repetitive work.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="32" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Establish quality controls that protect editorial judgment, accessibility, technical credibility, legal requirements, and brand integrity.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="33" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Create an operating model that improves speed and consistency while preserving original thinking and creative ambition.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><p role="heading" style="margin: 0px;" aria-level="3"><strong><span data-ccp-parastyle="heading 3">Studio and organizational leadership</span><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":160,"335559739":80,"335559740":240}"> </span></strong></p></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="34" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Lead and develop a multidisciplinary team spanning writing, editorial editing, content strategy, motion design, and related creative and production capabilities.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="35" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Build a culture where creative ambition, strategic thinking, production discipline, inclusion, clarity, and accountability reinforce one another.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="36" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Establish clear roles, decision rights, prioritization rules, critique rhythms, production standards, retrospectives, and team-health practices.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="37" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Stay close enough to the work to improve briefs, sharpen ideas, guide execution, and make difficult creative decisions.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="38" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Build the team’s capabilities in integrated storytelling, technical fluency, AI-enabled production, measurement, and creative craft.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="•" data-font="" data-listid="1" data-list-defn-props="{"335551671":0,"335552541":1,"335559685":480,"335559991":480,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"multilevel"}" data-aria-posinset="39" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Represent the Studio with senior leaders and partners across product, engineering, product marketing, communications, docs, social, events, brand, field, customer success, and executive teams.</span><span data-ccp-props="{"201341983":0,"335559738":36,"335559739":36,"335559740":240}"> </span></p></li></ul></div></div> <br><strong>Qualifications</strong><br><br><div><p style="margin: 0px;"><strong>Required Qualifications</strong></p><ul><li>12+ years experience at an agency or with brand marketing, communications, marketing strategy, social media, customer evidence, or related field<br /><ul><li>OR Bachelor's Degree in Business, Marketing, Communications, or related field AND 10+ years experience at an agency or with brand marketing, communications, marketing strategy, social media, customer evidence, or related field</li><li>OR Master's Degree in Business, Marketing, Communications, or related field AND 8+ years experience at an agency or with brand marketing, communications, marketing strategy, social media, customer evidence, or related field</li><li>OR equivalent experience. </li></ul></li><li><span data-contrast="auto">10+ years experience executing a communications or marketing strategy. </span><span data-ccp-props="{"201341983":0,"335559739":200,"335559740":240}"> </span></li><li><span data-ccp-props="{"201341983":0,"335559739":200,"335559740":240}"><span data-contrast="auto">10+ years experience with marketing and campaign management. </span></span></li><li><span data-ccp-props="{"201341983":0,"335559739":200,"335559740":240}">10+ years experience working cross-functionally with other teams (e.g., Design, Communications, Revenue, Customer Success, external agencies/internal). </span></li></ul><p style="margin: 0px;"> </p></div><p style="margin: 0px;"><strong>Preferred Qualifications</strong></p><div><ul style="list-style-type: disc;" role="list"><li role="listitem" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><p style="margin: 0px;"><span data-contrast="none"><span data-ccp-parastyle="Compact" data-ccp-parastyle-defn="{"ObjectId":"eafb41c0-47a4-52dc-ac6b-3b5a7536b560|1","ClassId":1073872969,"Properties":[335559740,"240",201341983,"0",335559739,"36",201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Aptos",469777842,"Arial",469777843,"Aptos",469777844,"Aptos",201341986,"1",469769226,"Aptos,Arial",268442635,"24",335559738,"36",469775450,"Compact",201340122,"2",134234082,"true",134233614,"true",469778129,"Compact",335572020,"1",469778324,"Body Text"]}">Experience building brand strategies, narrative systems, messaging architectures, creative platforms, or content operating models for complex technical audiences.</span></span></p></li><li role="listitem" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Deep understanding of how developers and modern software teams work, and how AI is changing the software-development lifecycle.</span></p></li><li role="listitem" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><p style="margin: 0px;"><span data-contrast="none"><span data-ccp-charstyle="normaltextrun"><span data-ccp-parastyle="Compact">Experience connecting content and creative investments to audience engagement, developer activation, product usage, or other measurable outcomes.</span> </span></span></p></li><li role="listitem" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none"><span data-ccp-charstyle="normaltextrun"><span data-contrast="auto"><span data-ccp-parastyle="Compact">Technical fluency and working knowledge of GitHub </span><span data-ccp-parastyle="Compact">sufficient</span><span data-ccp-parastyle="Compact"> to build credibility with developers, product teams, and engineering leaders.</span></span></span></span></li><li role="listitem" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none"><span data-ccp-charstyle="normaltextrun"><span data-ccp-parastyle="Compact">Experience scaling a content or creative production system while improving quality, speed, role clarity, and organizational trust.</span></span></span></li><li role="listitem" aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><p style="margin: 0px;"><span data-ccp-parastyle="Compact">Experience leading multidisciplinary teams and major programs from strategy and concept through production, distribution, and performance review.</span> </p></li></ul></div><div> </div><div> </div> <br><strong>Compensation Range</strong><br><br>The base salary range for this job is USD $141,700.00 - USD $375,800.00 /Yr.<br><br>These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.<br><br>This position will be open for a minimum of 3 days, with applications accepted on an ongoing basis until the position is filled.<br> <p><strong>GitHub values</strong></p> <ul><li>Customer-obsessed</li> <li>Ship to learn</li> <li>Growth mindset</li> <li>Own the outcome</li> <li>Better together</li> <li>Diverse and inclusive</li></ul> <p><strong>Manager fundamentals</strong></p> <ul><li>Model</li> <li>Coach</li> <li>Care</li></ul> <p><strong>Leadership principles</strong></p> <ul><li>Create clarity</li> <li>Generate energy</li> <li>Deliver success</li></ul> <br><strong>Who We Are</strong><br><br>GitHub is the world’s leading AI-powered developer platform with 150 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.<br> Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!). At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.<br> Join us, and let’s change the world, together.<br> <br><strong>EEO Statement</strong><br><br>GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!